AI-powered RevOps campaigns every founder should know

AI for founders podcast | My website

Hi ,

Scaling a business is one of the most exciting and challenging phases for any founder. 

Success often depends on deploying the right tools and strategies to streamline operations, enhance revenue generation, and achieve sustainable growth. 

This list introduces a range of RevOps tools designed to empower founders to scale smarter and faster by optimizing their marketing and outreach efforts.

 1. Account-Based Marketing

Account-based marketing focuses on identifying high-value target accounts within your Total Addressable Market (TAM) and personalizing outreach efforts to them. By prioritizing specific companies, founders can concentrate resources on the accounts most likely to convert into customers.

• Build company lists from prospecting databases like Sales Nav, Apollo.io, ZoomInfo, or Congism.

• Use lookalike platforms like Ocean.io or PandaMatch (great for niche lists).

• Scrape online directories with tools like Apify, ZenRows, or Captain Data.

• Gather data from social media using PhantomBuster or influencers.club.

• Use specialized databases like Store Leads for e-commerce or Clutch for agencies.

• Scrape Google Maps with Serper, Outscraper, or Clay for local businesses.

 2. Contact-Based Campaigns

Contact-based campaigns start by identifying key individuals within target accounts, often based on their job titles or roles. This approach focuses on building relationships with decision-makers or influencers who can champion your product or service within their organizations.

• Find specific job titles using prospecting databases.

• Leverage data from Sales Navigator with tools like HeyReach, Prospeo.io, or Vayne.

• Enrich contact info with FullEnrich, LeadMagic, or Prospeo.

• Use the “Find people” feature in Clay.

 3. Signal-Based Campaigns

Signal-based campaigns use triggers like hiring trends, funding announcements, or changes in technology stacks to identify companies that may need your solution. These triggers create contextually relevant reasons to reach out and increase the likelihood of engagement.

• Leverage hiring signals with tools like Clay, TheirStack, or PredictLeads.

• Track champions with Common Room, UserGems, or Champify.

• Use review site intent data with G2 or ColdIQ.

• Analyze LinkedIn intent with Trigify.io and Google intent with Vector.

• Monitor funding announcements via Crunchbase or Owler.

• Gather technographics using BuiltWith or HG Insights.

 4. Inbound-Led Outbound

Inbound-led outbound strategies involve leveraging inbound marketing data, like website visits or content downloads, to identify high-intent leads. These insights help prioritize outreach efforts to individuals who have already expressed interest in your business.

• Deanonymize website visitors with tools like RB2B, Warmly, or MeetVisitors.

• Extract profile viewers with Teamfluence or Captain Data.

• Track post engagement with Common Room or Trigify.

• Collect email-gated content using Distribute or Tally.

• Utilize paid ad intent with Fibbler or Influ2.

 5. Reengagement Campaigns

Reengagement campaigns target existing leads or past contacts to reignite interest and build relationships. This strategy is particularly effective for nurturing warm leads and converting previous prospects who didn’t initially convert.

• Contacts from your CRM.

• Leads from past events.

• Mailing list subscribers.

• Prospects from old campaigns.

• Incomplete form fillers using tools like Chili Piper or Default.

This article was significantly shaped by the insights and contributions of Dan Rosenthal.

Tip of the spear:

OpenAI is trying to extend human life LINK

• OpenAI has partnered with Retro Biosciences to develop GPT-4b micro, a specialized language model aimed at enhancing Yamanaka factors, which are key proteins for cellular rejuvenation and tissue growth.

• The GPT-4b micro model was trained on diverse protein sequences and interaction data, enabling it to suggest protein variants that researchers can experimentally evaluate, showing improvements in Yamanaka factors by up to 50 times.

• While promising, these findings require further validation, as OpenAI and Retro Biosciences have not yet published their research for peer review, and the model remains unavailable to the public.

Humanoid robots to build iPhones in China LINK

• UBTech, a humanoid robot maker from Shenzhen, has partnered with Foxconn to use its Walker S1 robots in iPhone assembly, performing complex and precise production tasks.

• The collaboration aims to boost AI development in manufacturing, with the Walker S1 robot designed for tasks like quality inspections, carrying parcels, and assembling components.

• UBTech has completed training for logistics operations at Foxconn's factories and plans to deploy robots at Foxconn's EV factory, prioritizing tasks that impact workers' health and enhancing robot capabilities.

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Keep it moving:

• FAA investigates SpaceX Starship explosion aftermath LINK

• Dreamteam IQ helps marketing agencies and startups staff top overseas talent, providing cash-saving solutions for roles on elite marketing teams. LINK

• Amazon pauses drone deliveries after two crashes LINK

• ChatGPT is the homework helper for more than a quarter of teens – and the trend is accelerating LINK

• SpaceX successfully catches booster again despite losing Starship LINK

• Nintendo announces the new Switch 2 LINK

• China’s robot dog breaks world record LINK

• Robotic insects could someday aid in mechanical pollination LINK

• Amazon plans to relaunch Alexa as an AI agent LINK

• China considers selling TikTok to Elon Musk LINK

What I’m thinking about:

• The Ultimate Guide to Crafting Your Online Identity for Founders and CEOs

• Inside “Silent Stan” Kroenke’s Controversial Grip on the Mile-High City

• The most beautiful orange bird I have ever seen.

New tools:

Dreamteam IQ: helps marketing agencies and startups staff top overseas talent, providing cash-saving solutions for roles on elite marketing teams. LINK

FivePointFive: Transform your wellness instantly with FivePointFive’s science-backed breathwork, personalized biometric insights, and music from your favorite artists. LINK 50% OFF and 3 days free

Clik: Clik helps you effortlessly repurpose your podcast archives into engaging short-form content to increase brand visibility and audience engagement. LINK

Wildcast: B2B influencers for the world’s top technology brands. LINK

Thanks for listening.

-Ryan

p.s. When you are ready, here are two ways I can help.

1. We have successfully booked podcast interviews for over 800 funded startup founders, entrepreneurs with exits, and C-suite executives. If you're ready to lead your company from the front, let Kitcaster handle your podcast scheduling and create a powerful stream of content for you and your brand.

2. Our sister company, Wildcast, connects B2B, Tech, SaaS, and Business creators with companies targeting hard-to-reach customers. We deliver the most relevant online audiences through branded conversations, host-read podcast ads, and 360 sponsorships for tech companies aiming to scale their marketing. Start with a free audience psychographic and opportunity assessment tailored to your Ideal Customer Profile (ICP).

I write about Revops, Product, and Founder-led marketing on Linkedin, Twitter, and my blog. 

And if you are in Denver, we have the #1 culture and discovery podcast dedicated to the Queen City of the Plains —> realgooddenver.com